The visual creation market with AI is undergoing rapid expansion. According to MarketsandMarkets, the artificial intelligence image generation sector is expected to reach US$60.8 billion by 2030, driven by advances in generative models, greater accessibility of tools, and demand for fast, high-quality content.

For creatives, this means opportunity. Clients expect faster deliveries, with professional quality and a striking identity. This is where the choice of the right tools comes in.

At Human, our rule is simple: tools enter the workflow if they deliver quality consistency, versatility, and professional finish. This is what transforms a concept into images that look like they’re from a photo shoot, videos with fluidity, and upscale that truly reveals impressive details.

In this article, you will learn about the 5 tools we use most at Human to generate images, videos, and do upscale with AI.

Image Tools

1. Midjourney: when the idea meets form

Among image generators, Midjourney stands out for its aesthetic variety and its ability to respond to highly detailed commands. It excels in creating conceptual images, unique style illustrations, and compositions that blend realism and fantasy.

The strong point lies in aesthetic freedom. It is possible to transition between ultra-realistic portraits and abstract paintings, testing artistic directions without the cost or limitation of a physical set. In creative projects, it acts as a laboratory: multiple versions, quick adjustments, and space to make mistakes until finding the right path.

Creative possibilities:

• Explore different visual languages before choosing a final identity.

• Generate multiple variations of the same theme for narrative or art direction tests.

• Create ambient elements for later use in video or graphic design.

📌 Practical tip: the more specific the prompt, the more refined the result. Working with descriptions rich in light, texture, and framing references brings the result closer to what you envisioned.

Visual Electric: realism with technical control

While Midjourney delights with freedom, Visual Electric impresses with precision. It has a different focus: delivering images that easily pass as real photographs, with fine control of light, focus, depth, and texture.

This fidelity opens doors to commercial use, such as realistic mockups, campaigns without relying on a studio, and original image banks. It is the tool for when “looking real” is not an extra, but a requirement.

Brands that need visual credibility or products that require technical details benefit greatly from the approach of Visual Electric.

Want to dive deeper? Read:

• 6 ways to make money with AI generating images and videos — practical monetization ideas.

• 5 AI tools for image generation — a comparison of the leading market solutions.

• Lighting techniques for AI-generated images — how to create realism and depth.

Video Tools

Kling: bringing the static to life

Have you noticed how a slight movement can capture attention? That’s the role of Kling AI: to take something that is already visually interesting and make the audience stay a little longer.

Kling animates still images with fluidity and purpose. It’s not just about applying zoom or panning; it simulates camera movements, alters depth of field, and inserts micro animations that give the feeling of being captured on video. This is especially powerful for social media, where every second counts to hold attention.

In campaigns, Kling can transform a sequence of images from Midjourney or Visual Electric into a dynamic carousel, where each slide has a touch of life. In events, it can create loops that look like recorded videos, but were actually all generated from static art.

💡 Insight: using movement subtly (a blinking reflection, a waving fabric, a gaze that shifts) creates immersion without distracting from the main message.

Veo 3: high-impact visual storytelling

While Kling creates small scenes, Veo 3 is for those who want narrative. Integrated with Google Flow and LTX Studio, for example, it generates videos with framing, cuts, and lighting worthy of physical capture.

This capability is valuable for campaigns that need to test narratives or launch products without the cost of traditional production. Ideal for those who need to impact with visual storytelling and do not want to be limited to a video bank or live filming.

Use it to produce product teasers with cinematic quality, create vertical videos for Reels, TikTok, and Shorts with natural movements, or simulate real scenes for campaign tests before investing in physical production.

Upscale Tool

Magnific: refining what is already good

The Magnific performs upscale with texture preservation and enhancement of details. It is especially useful when the image will be used in large format or needs to convey a sense of high quality.

It’s not just about increasing resolution; it refines texture, enhances details, and corrects imperfections that often go unnoticed even in the original file. Magnific is almost mandatory for any final delivery.

Creative possibilities:

• Prepare images for large format printing.

• Improve old files for reuse in campaigns.

• Raise the resolution of visuals for portfolios and presentations.

Conclusion

These five tools do not compete against each other; they complement each other. Midjourney and Visual Electric cover image creation, either by exploring the imaginary or simulating the real. Kling and Veo 3 expand these visuals into motion, ranging from micro animations to entire narratives. Magnific closes the cycle, ensuring that everything has the sharpness and impact needed for any medium.

When integrated, these tools create a flow that goes from concept to final result without losing quality at any stage. For us, this is the reason they are at the center of our process: they not only generate content but open creative pathways that were previously unthinkable.

💬 To think: and you, do you already know how to combine image, video, and upscale to create something that only you could deliver?