The story has always been the soul of audiovisual. It doesn't matter if it's a movie, a clip, a commercial, or even a short video for social media: without narrative, there is no connection. But now, with artificial intelligence entering the creative process, the question is: how to maintain the human strength of stories without falling into the trap of generic narratives produced by machines?

The truth is that AI does not replace the screenwriter or the creative director. It serves as a provocative tool, capable of accelerating brainstorming, simulating characters, generating script variations, and even helping to visualize scenes. The secret is to learn how to use these tools without giving up what only we, humans, possess: intuition, cultural repertoire, and emotion. Here are 7 tips for using AI in audiovisual and elevating your narratives.

1. Make AI your brainstorming partner

Instead of waiting for the machine to write a ready-made script, use it to provoke paths. Ask for variations of the same scene, different angles, or subtle changes in emotional tone. This way, you expand narrative possibilities without losing authorship.

2. Visualize before filming

Tools like Nano-Banana, Seedream 4.0, or MidJourney allow you to create assets for hyper-realistic moodboards and storyboards. This gives clarity and helps to validate if the narrative works visually before spending time and budget on productions.

3. Explore character consistency

The audiovisual narrative depends on characters that breathe truth. Today, AIs like Higgsfield and Runway already offer resources to maintain visual and emotional consistency of characters across different scenes. This is vital to avoid the "animated doll" effect and maintain the audience's empathy.

The era of consistency

At Human, we talk a lot about the era of consistency. If the first wave of AI was marked by the "wow" of generated images, the current phase demands more: maintaining visual identity, characters, and coherent narratives across different formats and platforms.

This applies both to advertising campaigns with multiple developments and to independent creators who need their language to be recognized in seconds. AI, when well directed, becomes a narrative continuity instrument.

This theme is at the center of the AI Videolab 3, our practical workshop on audiovisual with AI. There we show, in practice, how to create consistent characters in different videos without losing naturalness.

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4. Rewrite scenes with multiple tones

The same scene can be told in totally different ways: with humor, tension, drama, or lyricism. AI can generate multiple versions and allow you to choose which one fits best with your creative intention.

5. Integrate audio and image from the start

Powerful audiovisual narratives arise from the combination of image + music. It is now possible to use AI to generate sounds, voices, and soundscapes during the script conception. This opens space to think about rhythm and emotion from the beginning.

6. Test micro-narratives for social media

A 30-second commercial can turn into 5 different versions for TikTok, Instagram, and YouTube Shorts. AI helps adapt the narrative for each format without losing its essence, something crucial for independent creators and brands that want a multiplatform presence.

7. Keep the human factor as a guide

The most important tip: do not delegate to AI the responsibility to evoke emotion. Use it as your right-hand, but never as your creative brain. The narrative only gains strength when someone, like you, decides what should remain, be cut, or be transformed.

Conclusion

Narrating with AI is, fundamentally, narrating with more tools. Those who understand audiovisual know that technology has never replaced the human eye, from film to digital, from analog cameras to CGI. What changes is the rhythm of creation and the possibilities of experimentation.

Artificial intelligence does not tell stories for us; it broadens the stage. It is up to you to decide whether to use this stage to create generic narratives or to build something that truly touches people.

👉 If you want to delve deeper, also check out our article on 8 applications of Seedream 4.0 for creatives and brands