VISUAL BRIEF — INSTAGRAM AD PIECE (9:16) Creation of a vertical advertising piece in 1080x1920px format, with a bold, graphic, sports-editorial aesthetic. The composition centers on a square photo, shot with a fisheye lens from an extreme low angle (contra- plongée), emphasizing optical distortion and dynamic presence. The visual language references retro Nike Air campaigns with contemporary influence from Yoon Ambush and Slam Jam — merging urban graphic energy with impactful typography. LAYOUT STRUCTURE Format: vertical 1080x1920px (9:16) Background: deep, saturated blue — #031742 or #002453 Central image: square (1:1), centered both vertically and horizontally Frame break: the model’s sneaker bursts through the bottom edge of the square, creating depth and kinetic energy CENTRAL PHOTOGRAPH — DIRECTION & TECHNIQUE Model: young woman with a bold, theatrical expression — laughing, tongue out, or a defiant gaze Framing: extreme contra-plongée with fisheye lens, foot close to the camera in dramatic distortion Sneaker: clean white Nike Air in sharp focus, lit with hard light (~6000K), ultra-crisp texture Sunglasses: oversized mirrored Y2K-style shades reflecting the blue sky Outfit: oversized windbreaker, neutral cropped top, joggers or cargo pants with visible white socks Image background: saturated cloudless blue sky Effects: subtle lens-originated vignette to enhance central focus TYPOGRAPHY & TEXT Top (above the photo): DON’T FORGET Bottom (below the photo): YOUR SNEAKERS Font options: Anton, Druk Wide Super, Futura Condensed Extra Bold, or similar Style: all caps, sans-serif, extra bold weight — inspired by Nike’s typographic voice Alignment: center-aligned Color: pure white (#FFFFFF) Treatment: no text boxes, shadows, or outlines — raw, direct, and impactful VISUAL REFERENCES Classic Nike Air and Jordan campaigns (1990s/2000s) Editorial style of Highsnobiety & Slam Jam Visual irreverence of Tyler, The Creator and Gorillaz (distortion, attitude) Graphic energy of Yoon Ambush x Nike Sportswear Typography as visual manifesto — stripped-down, no ornaments.