Class 2

Creating Images. Structuring ideas. Assembling visual flow.

You will understand how to use AI to create images with concept and creative direction. We will work on structuring visual ideas, professional design, and how to build a complete creative flow from scratch with speed and strategy.

Prompts used in the class

#Example Prompt 1: Barista Image

✅ Objective

Create an image with a raw and contemporary aesthetic of a barista making coffee, focusing on stylized lighting and a realistic atmosphere, for use on social media for a young and modern coffee shop.


📎 Return Format


Generate a vertical image showing:

– a young barista, with a casual and urban look (dark sweatshirt, cap or jacket)

– preparing a cup of coffee (holding a metal milk jug and a white cup or operating an espresso machine)

– coffee shop environment in the background, with blurred or moving elements, like other staff or customers passing by

– lighting with direct flash, creating harsh shadows, strong shine on metallic surfaces, and visible texture on skin and clothing

– editorial photographic style inspired by analog photography, backstage lighting, urban aesthetics, and conscious use of blur and movement

– composition centered on the barista or the action of preparing, with a sense of a moment captured in the midst of service


⚠️ Care

Avoid diffuse lighting or overly controlled environments. The desired aesthetic depends on the intensity of the flash, the rawness of the details, and a slight visual imperfection (like blurs or movement). The image should not look advertising or artificial — the charm is in the stylized realism.


🧠 Context

This image is part of a visual carousel for a creative coffee shop's social media, aimed at a young, connected audience that values authenticity. The lighting reference comes from point-and-shoot flash photos or behind-the-scenes shots, with vibrant and real energy. The intention is to portray the barista as the protagonist of the care in preparing coffee, in a striking, spontaneous, and personality-filled visual record.

View full prompt

#Example Prompt 1: Barista Image

✅ Objective

Create an image with a raw and contemporary aesthetic of a barista making coffee, focusing on stylized lighting and a realistic atmosphere, for use on social media for a young and modern coffee shop.


📎 Return Format


Generate a vertical image showing:

– a young barista, with a casual and urban look (dark sweatshirt, cap or jacket)

– preparing a cup of coffee (holding a metal milk jug and a white cup or operating an espresso machine)

– coffee shop environment in the background, with blurred or moving elements, like other staff or customers passing by

– lighting with direct flash, creating harsh shadows, strong shine on metallic surfaces, and visible texture on skin and clothing

– editorial photographic style inspired by analog photography, backstage lighting, urban aesthetics, and conscious use of blur and movement

– composition centered on the barista or the action of preparing, with a sense of a moment captured in the midst of service


⚠️ Care

Avoid diffuse lighting or overly controlled environments. The desired aesthetic depends on the intensity of the flash, the rawness of the details, and a slight visual imperfection (like blurs or movement). The image should not look advertising or artificial — the charm is in the stylized realism.


🧠 Context

This image is part of a visual carousel for a creative coffee shop's social media, aimed at a young, connected audience that values authenticity. The lighting reference comes from point-and-shoot flash photos or behind-the-scenes shots, with vibrant and real energy. The intention is to portray the barista as the protagonist of the care in preparing coffee, in a striking, spontaneous, and personality-filled visual record.

View full prompt

#Example Prompt 1: Barista Image

✅ Objective

Create an image with a raw and contemporary aesthetic of a barista making coffee, focusing on stylized lighting and a realistic atmosphere, for use on social media for a young and modern coffee shop.


📎 Return Format


Generate a vertical image showing:

– a young barista, with a casual and urban look (dark sweatshirt, cap or jacket)

– preparing a cup of coffee (holding a metal milk jug and a white cup or operating an espresso machine)

– coffee shop environment in the background, with blurred or moving elements, like other staff or customers passing by

– lighting with direct flash, creating harsh shadows, strong shine on metallic surfaces, and visible texture on skin and clothing

– editorial photographic style inspired by analog photography, backstage lighting, urban aesthetics, and conscious use of blur and movement

– composition centered on the barista or the action of preparing, with a sense of a moment captured in the midst of service


⚠️ Care

Avoid diffuse lighting or overly controlled environments. The desired aesthetic depends on the intensity of the flash, the rawness of the details, and a slight visual imperfection (like blurs or movement). The image should not look advertising or artificial — the charm is in the stylized realism.


🧠 Context

This image is part of a visual carousel for a creative coffee shop's social media, aimed at a young, connected audience that values authenticity. The lighting reference comes from point-and-shoot flash photos or behind-the-scenes shots, with vibrant and real energy. The intention is to portray the barista as the protagonist of the care in preparing coffee, in a striking, spontaneous, and personality-filled visual record.

View full prompt

#Example Prompt 2: Fashion Editorial Shoot Image

✅ Objective

Create an intense, vibrant, and fun image of a young man for a fashion editorial that explores visual distortions, expression, and irreverence, with a strong presence of color and texture. The aesthetic reference combines street photography with contemporary editorial style and intentional exaggeration in the lens.



📎 Return Format

Generate a vertical image showing:

– a young man in an outdoor environment, with an expressive and modern look

– wearing standout pieces such as an oversized shirt, wide pants, textured coat, or eye-catching accessories (large glasses, beanies, retro sneakers, etc.)

– photography taken with a wide-angle or fisheye lens, exaggerating the face, hands, or feet

– low or very close framing, with intentional distortion of perspective

– intense and direct lighting (flash or golden hour), with strong shadows and shine on surfaces

– saturated and warm colors, with earthy tones, deep blues, oranges, and vibrant greens

– visible texture in the image (grain, strong contrast, analog or Y2K aesthetic)

– natural outdoor scenery (fields, rocks, forests) or urban (parking lots, fences, walls), reinforcing the contrast with the look



⚠️ Care

– Avoid generic or static poses — the character should appear to be in motion or interacting with the camera

– Do not use soft and neutral lighting — the visual impact comes from harsh light and vibrant colors

– Avoid excessive retouching — keep the image looking real, with texture, imperfections, and visible contrasts

– Do not centralize too much — the composition can explore tilted or extreme angles to emphasize dynamism



🧠 Context

This image represents a young, provocative, and free aesthetic. Visual references that mix skate photography, fashion campaigns from the 2000s, portraits with humor and exaggeration. The intention is to capture a moment that feels spontaneous, yet is carefully constructed in color, light, and form to convey attitude, authenticity, and immediate visual impact.

View full prompt

#Example Prompt 2: Fashion Editorial Shoot Image

✅ Objective

Create an intense, vibrant, and fun image of a young man for a fashion editorial that explores visual distortions, expression, and irreverence, with a strong presence of color and texture. The aesthetic reference combines street photography with contemporary editorial style and intentional exaggeration in the lens.



📎 Return Format

Generate a vertical image showing:

– a young man in an outdoor environment, with an expressive and modern look

– wearing standout pieces such as an oversized shirt, wide pants, textured coat, or eye-catching accessories (large glasses, beanies, retro sneakers, etc.)

– photography taken with a wide-angle or fisheye lens, exaggerating the face, hands, or feet

– low or very close framing, with intentional distortion of perspective

– intense and direct lighting (flash or golden hour), with strong shadows and shine on surfaces

– saturated and warm colors, with earthy tones, deep blues, oranges, and vibrant greens

– visible texture in the image (grain, strong contrast, analog or Y2K aesthetic)

– natural outdoor scenery (fields, rocks, forests) or urban (parking lots, fences, walls), reinforcing the contrast with the look



⚠️ Care

– Avoid generic or static poses — the character should appear to be in motion or interacting with the camera

– Do not use soft and neutral lighting — the visual impact comes from harsh light and vibrant colors

– Avoid excessive retouching — keep the image looking real, with texture, imperfections, and visible contrasts

– Do not centralize too much — the composition can explore tilted or extreme angles to emphasize dynamism



🧠 Context

This image represents a young, provocative, and free aesthetic. Visual references that mix skate photography, fashion campaigns from the 2000s, portraits with humor and exaggeration. The intention is to capture a moment that feels spontaneous, yet is carefully constructed in color, light, and form to convey attitude, authenticity, and immediate visual impact.

View full prompt

#Example Prompt 2: Fashion Editorial Shoot Image

✅ Objective

Create an intense, vibrant, and fun image of a young man for a fashion editorial that explores visual distortions, expression, and irreverence, with a strong presence of color and texture. The aesthetic reference combines street photography with contemporary editorial style and intentional exaggeration in the lens.



📎 Return Format

Generate a vertical image showing:

– a young man in an outdoor environment, with an expressive and modern look

– wearing standout pieces such as an oversized shirt, wide pants, textured coat, or eye-catching accessories (large glasses, beanies, retro sneakers, etc.)

– photography taken with a wide-angle or fisheye lens, exaggerating the face, hands, or feet

– low or very close framing, with intentional distortion of perspective

– intense and direct lighting (flash or golden hour), with strong shadows and shine on surfaces

– saturated and warm colors, with earthy tones, deep blues, oranges, and vibrant greens

– visible texture in the image (grain, strong contrast, analog or Y2K aesthetic)

– natural outdoor scenery (fields, rocks, forests) or urban (parking lots, fences, walls), reinforcing the contrast with the look



⚠️ Care

– Avoid generic or static poses — the character should appear to be in motion or interacting with the camera

– Do not use soft and neutral lighting — the visual impact comes from harsh light and vibrant colors

– Avoid excessive retouching — keep the image looking real, with texture, imperfections, and visible contrasts

– Do not centralize too much — the composition can explore tilted or extreme angles to emphasize dynamism



🧠 Context

This image represents a young, provocative, and free aesthetic. Visual references that mix skate photography, fashion campaigns from the 2000s, portraits with humor and exaggeration. The intention is to capture a moment that feels spontaneous, yet is carefully constructed in color, light, and form to convey attitude, authenticity, and immediate visual impact.

View full prompt

#Example prompt 3: Prompt Optimization for Image Tools

Optimize this prompt for Midjourney: a vintage wine shop, with a red counter and bottles throughout the space, a group of young friends appears in the image, the photograph is analog

#Prompt example 4: Visual Identity - Company Analysis

Analyze this company description and extract the main values of the brand, the personality it would have if it were a person, the target audience profile both demographic and psychographic, the competitive advantage that makes it unique in the market, and the emotions it should evoke in customers. Be specific and objective in your answers.

#Example Prompt 5: Visual Identity - Visual Concept

Based on the brand values

Create a detailed visual concept including:


AESTHETIC DIRECTION

COLOR PALETTE

TYPOGRAPHY

SHAPES AND ELEMENTS

GENERAL STYLE


Justify each choice based on the brand values.

#Example prompt 6: Visual ID

You are a senior designer specializing in signs and logos. I want to create a typography for the brand's logo that matches the entire proposed aesthetic for the brand. Here are some visual references, and please create a typography based on all of this.

Create a typography for the starlane logo. You are a senior designer specializing in signs and logos. I want to create a typography for the brand's logo that matches the entire proposed aesthetic for the brand. Here are some visual references.

Create an image of a symbol for starlane; here are the references. There is no need to include the type.

Create an image of the brand's color palette, excluding bronze and green.

Create a gradient background inspired by the references.

Create a prompt to transform a logo into this texture.

Create a banner for starlane with sound waves like the reference; the logo should be small at the bottom, and the highlighted phrase is "fidelity meets soul."

You are on the right track. The font of the main phrase does not match very well, so I brought a reference of font/layout; the logo is too far down and needs to be better formatted. Additionally, in the top right corner, place the following information in small text:

High-end Sound for Film, Ads & Digital

Original scores, sound design, voiceover recording, and final mix.

Crafted with analog synths, pristine gear, and curatorial taste.

Based on this logo, I would like to create an iconography with various icons to use with this brand, all on a transparent background and without text, considering the aspects of the logo carefully.

Create an image of three humans in silhouette, with dramatic lighting in deep blue tones and striking shadows. The scenery is minimalist and monochromatic, with a smooth blue gradient background. The people are positioned in a triangular composition: one in the foreground to the left, another in the center slightly turned back with their face partially illuminated, and the third to the right with voluminous afro hair catching the light from the side. The expressions are subtle, mysterious, and introspective. The soft light outlines the faces and bodies elegantly, creating an ethereal and contemplative atmosphere, reminiscent of editorial photography with cinematic influence. 16x9

Create an image of a large LED screen, night-time and futuristic like the reference, with the logo inserted naturally.


View full prompt

#Example prompt 6: Visual ID

You are a senior designer specializing in signs and logos. I want to create a typography for the brand's logo that matches the entire proposed aesthetic for the brand. Here are some visual references, and please create a typography based on all of this.

Create a typography for the starlane logo. You are a senior designer specializing in signs and logos. I want to create a typography for the brand's logo that matches the entire proposed aesthetic for the brand. Here are some visual references.

Create an image of a symbol for starlane; here are the references. There is no need to include the type.

Create an image of the brand's color palette, excluding bronze and green.

Create a gradient background inspired by the references.

Create a prompt to transform a logo into this texture.

Create a banner for starlane with sound waves like the reference; the logo should be small at the bottom, and the highlighted phrase is "fidelity meets soul."

You are on the right track. The font of the main phrase does not match very well, so I brought a reference of font/layout; the logo is too far down and needs to be better formatted. Additionally, in the top right corner, place the following information in small text:

High-end Sound for Film, Ads & Digital

Original scores, sound design, voiceover recording, and final mix.

Crafted with analog synths, pristine gear, and curatorial taste.

Based on this logo, I would like to create an iconography with various icons to use with this brand, all on a transparent background and without text, considering the aspects of the logo carefully.

Create an image of three humans in silhouette, with dramatic lighting in deep blue tones and striking shadows. The scenery is minimalist and monochromatic, with a smooth blue gradient background. The people are positioned in a triangular composition: one in the foreground to the left, another in the center slightly turned back with their face partially illuminated, and the third to the right with voluminous afro hair catching the light from the side. The expressions are subtle, mysterious, and introspective. The soft light outlines the faces and bodies elegantly, creating an ethereal and contemplative atmosphere, reminiscent of editorial photography with cinematic influence. 16x9

Create an image of a large LED screen, night-time and futuristic like the reference, with the logo inserted naturally.


View full prompt

#Example prompt 6: Visual ID

You are a senior designer specializing in signs and logos. I want to create a typography for the brand's logo that matches the entire proposed aesthetic for the brand. Here are some visual references, and please create a typography based on all of this.

Create a typography for the starlane logo. You are a senior designer specializing in signs and logos. I want to create a typography for the brand's logo that matches the entire proposed aesthetic for the brand. Here are some visual references.

Create an image of a symbol for starlane; here are the references. There is no need to include the type.

Create an image of the brand's color palette, excluding bronze and green.

Create a gradient background inspired by the references.

Create a prompt to transform a logo into this texture.

Create a banner for starlane with sound waves like the reference; the logo should be small at the bottom, and the highlighted phrase is "fidelity meets soul."

You are on the right track. The font of the main phrase does not match very well, so I brought a reference of font/layout; the logo is too far down and needs to be better formatted. Additionally, in the top right corner, place the following information in small text:

High-end Sound for Film, Ads & Digital

Original scores, sound design, voiceover recording, and final mix.

Crafted with analog synths, pristine gear, and curatorial taste.

Based on this logo, I would like to create an iconography with various icons to use with this brand, all on a transparent background and without text, considering the aspects of the logo carefully.

Create an image of three humans in silhouette, with dramatic lighting in deep blue tones and striking shadows. The scenery is minimalist and monochromatic, with a smooth blue gradient background. The people are positioned in a triangular composition: one in the foreground to the left, another in the center slightly turned back with their face partially illuminated, and the third to the right with voluminous afro hair catching the light from the side. The expressions are subtle, mysterious, and introspective. The soft light outlines the faces and bodies elegantly, creating an ethereal and contemplative atmosphere, reminiscent of editorial photography with cinematic influence. 16x9

Create an image of a large LED screen, night-time and futuristic like the reference, with the logo inserted naturally.


View full prompt